Behind the Brand: The Ayman Shahin Group

Fisherman is a seafood brand that captures the passion and excellence of the Ayman Shahin Group, one of Egypt’s leading FMCG distributors and manufacturers. Established in April 2018, Fisherman was born out of a desire to deliver premium canned seafood to consumers who appreciate the authentic flavors of the ocean. What started as a modest offering of four products has now grown into a trusted brand with a diverse portfolio of over 30 high-quality canned seafood products. From tuna and caviar to pastes and unique varieties, Fisherman brings the best of the sea directly to your table.

At the heart of Fisherman’s success is a commitment to sourcing seafood that meets the highest standards of freshness and sustainability. We believe that great seafood comes from ethical practices, which is why we partner only with trusted suppliers who prioritize sustainability and environmental responsibility. Our mission is to ensure that every can of Fisherman seafood offers the pure taste of the ocean, maintaining quality from the moment it’s caught to the moment it’s enjoyed. Whether it’s a simple dish or an elegant gourmet meal, Fisherman’s seafood enhances every dining experience.

As a proud member of the Ayman Shahin Group, Fisherman benefits from the vast expertise and strong foundation of this well-established company. Founded in 1991, the Ayman Shahin Group has become a pillar of the Egyptian FMCG industry, recognized for its dedication to quality and excellence. The group operates six companies—Ayman Shahin Export, Ayman Afandy for Distribution Services, Ayman Shahin Importation, Ayman Afandy Duty-Free, Port Said for Food & Beverage, and Happy Food for Food Industries—serving a wide range of markets and consumers. Over the years, Ayman Shahin Group has gained the trust of millions by distributing global brands like Mentos, Pringles, Loacker, Haribo, and Milka.

150+

15

Years of Experience

Exporting Countries

Our Mission:

Our mission is simple: to deliver premium, sustainably sourced seafood that retains the authentic taste and freshness of the ocean. We believe that great seafood begins with ethical fishing practices and meticulous selection. That’s why we only partner with trusted suppliers to ensure that every Fisherman product meets the highest standards of quality.

We are committed to offering a wide variety of canned seafood products that bring the joy of the ocean to your table, no matter where you are.

Our Vision

Fisherman’s vision is to become a global leader in the canned seafood industry, known not only for our premium products but also for our dedication to sustainability and innovation. We aim to be the go-to choice for seafood lovers who seek quality, flavor, and variety.

By expanding our product offerings and continuously improving our sourcing and production processes, we are paving the way for a future where canned seafood is synonymous with excellence and convenience.

What We Stand For: Our Core Values

At Fisherman, we’re driven by a set of values that guide everything we do:

• Sustainability: We prioritize sustainable fishing practices, ensuring that the ocean’s resources are protected for future generations.

• Quality: From the moment our seafood is caught to the time it reaches your table, we guarantee premium quality in every can.

• Innovation: We’re always looking for ways to improve, whether it’s expanding our product range or introducing new flavors to delight seafood enthusiasts.

• Customer Satisfaction: We are dedicated to providing products that meet the expectations of our customers in terms of taste, freshness, and variety.